Without a doubt the online world is an ever changing space and gaining traction for your website is increasingly difficult. If the guru's at SEO organsiations struggle to keep up with the changing nature of search algorithms, what hope have the rest of us?
I was therefore reassured to read in a recent post on Databox, that amongst the 31 actions you can take to keep your site top of the page rankings, two of the most important are:
Write clear, concise content - telling people what it is you actually do.
Blogs are important - it's an easy way to keep your site refreshed.
Reading the full post here, shows just how difficult it is to keep up in the online world, however taking simple steps with great content and relevant blogs is an easy shortcut to keeping skin in the game.